My team and I performed a usability study to reveal issues that first time visitors faced when they arrived at the site. I later performed a heuristic evaluation and developed design recommendations to alleviate first time user struggles.
Amani Ahmed Dye, Amar Kohli, Sonal Srivastava
Data Analysis, Task Analysis, Heuristic Analysis, Usability Labs, Video/Audio Recording
(Third Party) Data Analysis
The team and I analyzed third party survey data to extract certain metrics to guide the scope of the project. These metrics were used to determine the Project scope and Research questions. Some of the relevant topics we established were:
Since we wanted to view a first time user's experience using the site we conducted a task analysis. Based on our analytic we knew what the type of task(s) a typical first time user performed, the information they seek and frustrations we wrote a script to mimic a first time users task.
We used the Microsoft Usability Labs to conduct our study.